After the donation of hospital equipment, Prada converted its production to supply medical overalls and sanitary masks.
The company has converted the production of its Montone, Italy-based factory to supply 80,000 medical overalls and 110,000 masks to health-care personnel, upon a request received by the Tuscany region. In particular, Prada will keep the factory open just for this purpose and count on the support of a range of external suppliers to guarantee daily deliveries of the medical kits until April 6.
The initiative follows the donation of six intensive care units made on March 16 by Prada’s co-ceo’s Patrizio Bertelli and Miuccia Prada, along with chairman Carlo Mazzi.
On Monday, Mario and Enrico Moretti Polegato, presidents of the Geox and Diadora labels, respectively, also pledged to donate 1 million euros to aid the Veneto region, where the brands are headquartered and severely hit by the pandemic.
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